Swyfft's unique business offering needed a distinct visual language to match. Working mainly with our CEO and marketing head, we worked to develop a visual brand voice that spoke loud and clear across every medium. Modern, Smart, and game changing - our new design system would help differentiate ourselves from the pack.
When starting the project it was clear we needed to offer something unique to independent agents. Our team understood that every additional feature would take a backseat to the major product offering - fast home insurance quotes you can bind instantly. Working closely with our tech team I designed mocks, did QA testing, helped with front-end architecture planning, and created a SASS variable system. With our agile team of 4 we completed the front-end project in 6 months.